Relationship should be maintained at each and every level of value chain.
The ultimate consumer if has to be satisfied, the whole chain has to run without any disturbance.
So, first know your Internal customers and your partners who helps in satisfying the needs of the consumer.
The relationship is a thing which is not developed overnight, it takes its time in a two way trust between the parties which is built on by many interactions involving exchange and sharing of ideas, profits and balances in them.
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