Marketing- Instantaneousism Vs Gradualism

Really this is an intresting topic where my left hemisphere always have a fight with my right hemisphere.I always think whether to take a decision at that instant based on the current scenario or to take the decision based on the facts and records of the past.

In my view it depends on the type of Industry we are in or the kind of situation we are in.Generally the type of decisions we take have a long term effect on our Business.In such a situation, we need to analyse the past records and figures where in the decision should be rational, Because the one instantaneous decision may rise or collapse ur Business.

But in other situations where we need to react so fast and that involves our intitution and especially our Competitors.For example the competitor has suddenly decreased the prices of the product to one tenth.
What will we do??
Do we also decrease it to such an extent???
It all depends on the Indstry we are in.If it is really a competitive industry.we cannot avoid the price reduction but not one tenth i feel,coz we have our own points of difference where we need to focus on.
But i have an example, The Instantaneous decision of TATA DOCOMO when introduced pay per sec calling (1P/SEC) had a revolutuionary effect on the whole Industry.

So the Instantaneous decisions may fetch in short term gains where we need to utilise that short gain and leverage it into long term profits.
and Gradualism is in course of time, we consider the facts and figures and and Impelement the short term strategies to Establish ourselves.

Bike Transfer process from other state to Andhra Pradesh

To start the topic, I really had to remember the most difficult and painful experience when I shifted my bike from Goa to Hyderbad.I was working in Goa and had to transfer my bike as I got transferred to Andhra Pradesh.
Firstly I suggest people to sell the bike and get transferred unless you are so attached with your vehicle and going to stay in transferred place for more than 5years.
The process goes like this,
1.Take police clearance form from crime branch from 1st state
2.Take NOC from RTO.
Atleast plan this before a month.coz it takes atleast 1month to go around and sumbit your documents,get verified and Issue NOC.
3.Come to 2nd state, Provide the bills of mode of transport to sales tax depatment and rto in photocopy along with the Invoice of your vehicle, RC, and NOC
4.Pay the commercial tax in sales tax department
5.pay the road tax in rto.
6.Get your vehicle verified by Inspector in RTO
7.Get his signature on NOC
8.Pay for the new registration number
9.You get your new number after 15 days(they say) but atleast 30-45days.

COCKTAIL MOVIE REVIEW

The Movie Cocktail, Honestly to say, Horrible Story.As a normal public if I have to say about this movie,
wasted some valuable 3hrs in watching such Immoral Story.
I dont Understand what the writer or the director wants to show and give a message.
Is it that you can have S** with whomever you want till you get your TRUE LOVE or Does he want to advice girls to have it before marriage or Message to boys that Girl Like MEERA can be easily flirted with some Faltoo words and she falls in love with the boy, eventhough she knows that he sleeps everyday with her Best Friend or Does he want to promote the idea of Threesome.
The Introduction of hero starts with filthy mind with uncontrolled hormones,It doesn't matter to him whether she is air hostess, waiter or even a Beggar!!!!
BUT...There are some aspects where we can Enjoy, the scenic views of Cape town and Cinematography is Good.Songs are good and the potrayal of Friendship and Values is good between Veronica and Meera.
Diana and Deepika acted well in the movie,according to their Roles.
I give 1/5 rating

Its time for Hyderabadi Haleem!!!!!!

The season of Haleem has statred and the Hyderabadi haleem became ppula as Hyderabadi biryani.

Every center and every street is ready with the Haleem to serve.is available only during Ramadaan. It is a mainstay during the holy month of Ramadaan. This traditional wheat porridge

Haleem is nutritious and a blend of meat containing proteins, dry fruits containg anti oxidants said to have anti ageing properties, and the spices.

 

Hyderabadi Haleem's Ingredients:

1kg Mutton-boneless, cubed
1kg Cracked wheat-soaked in water for one hour and drained
1½ cup Yogurt
1 tbsp Ginger-garlic paste
1¼ cup Onions-chopped fine
1 tsp Green chilli paste
2 tsp Green coriander paste
1/4 cup Lemon juice
3-4 Black cardamoms-seeds
1/2 tsp Cinnamon-broken and powdered
1 tsp Chilli powder
1/2 cup Oil
2 tsp Salt
Green chillies and mint leaves for garnish

1) Mix together the yogurt, lemon juice, chilli and coriander paste, cardamom and cinnamon powder, chilli powder, ginger-garlic paste and salt.

2) Marinate the meat in this mixture and leave 3-4 hours. Add enough water to the wheat and cook till tender. When cool enough to handle, blend to a paste in a blender.

3) Heat the oil and add the meat mixture. Turn around over high heat, till opaque.

4) Add water to cover and cook, covered over low heat till tender.

5) Add the wheat paste and continue to cook another 15-20 minutes.